Crystal's Notes 11 July

I’ve been sitting with a question lately: What is the thread that connects everything I care about?

Leadership. Communication. Personal growth. Emotional intelligence. Ambition. Burnout. Relationships. Longevity. Wellness. Confidence. The future of work. The inner work behind outer success.

For a long time, I’ve been known as “Singapore’s Work Bestie”, and I still love that. It captured a season of my work which was all about practical advice for navigating modern work.

But I also have so many diverse interests that I've been sharing about and my audience has been loving. Yet yesterday a follower said she loved my Instagram stories because they were perfect for her ADHD as she never knew what she was going to get.

Omg, that made me think deeply about what was the red line that connected all the content that I put out, and how I can be myself authentically but also cohesively.

So, I did a lot of brainstorming while on my trip to Italy (I had a sick day, so that was great 😝) and decided the next chapter of my brand is all about this:

Grow without losing yourself.

Because so many amazing, ambitious people are trying to build successful lives while quietly abandoning themselves in the process.

The members in our Deep Human Club were always asking, who am I? What is this all for? In the absence of roles, relationships and busyness, what really brings me joy and fulfilment?

And I think we need better conversations about that.

So this space will still be practical, specific and smart.

But it will also go deeper than the tactical stuff.

You’ll see more of my signature series on social media, including old faves like:

Speak Like a Leader — breakdowns of speeches, leadership communication and executive presence

The Unspoken Rules — the work and life codes nobody teaches you, but everyone expects you to know

But I'm introducing more personal growth content too, like practical psychology tips for boundaries, burnout and self-trust.

This is not even about reinvention but it's about coming home to who I am, and walking you home in the process as well…

Here’s to growing without losing ourselves in the process!

Love,
Crystal